Solutions Catalog

For food and pharmaceutical retailers, the importance of product traceability cannot be underestimated. Already a legal requirement in the European Union, the ability to trace products to their source is poised to become mandatory in the United States as well. Recent incidents of tainted food and an increased emphasis on the role of pharmaceuticals in healthcare have made product safety a top concern among consumers, business owners, and lawmakers.

If you subscribe to a glass half empty philosophy, traceability requirements can easily be seen as just another obstacle to meeting profitability goals. However, the issue provides opportunities as well. Traceability means increased product safety, and product safety means trust. By showing a commitment to traceability across the supply chain, retailers and manufacturers have a new weapon in the battle for customers’ hearts and minds.